About
At Icky Bugs, we design soft plastic fishing lures built to perform in real-world conditions. Our water-temperature color-changing baits automatically adapt as conditions shift, helping anglers stay effective without constantly swapping lures when water temps and weather change.
We also offer a full lineup of fixed-color soft plastics in our own original patterns for anglers who know exactly what they want tied on. From subtle natural tones to bold, confidence-driven colors, these baits deliver consistent color, proven action, and dependable results across a wide range of conditions.
Every Icky Bugs lure is designed and tested by experienced anglers who believe less time guessing means more time fishing.
Mission
Our mission is to push soft-plastic lure design forward through innovative materials and real-world testing. Icky Bugs delivers water-temperature color-changing baits and fixed-color patterns built to adapt, perform, and help anglers fish more effectively.
Vision
Icky Bugs aims to grow into a recognizable, respected fishing brand known for innovation, quality, and simplicity—offering both adaptive and fixed-color lures that anglers trust wherever they fish.
